Writing Search Engine Optimized paragraphs

We spend a lot of time in earlier lessons discussing search engine optimized content.  The most important thing would be... say exactly what needs to be said and nothing more.  With the research that you've done during the planning stages of the website, you should be able to create powerful search engine optimized paragraphs for pages.  Try using all the keywords and phrases that you have researched.  Remember, although our focus is for search engines to recognize these pages, it also has to be quite legible to your website visitors.  Try not to overdo the amount of keywords that are being used in a paragraph.

Naming the pages correctly

It will be important for you to create pages that are named correctly.  Instead of 'about-us.html' you might want to consider 'about-Windermere-real-estate.html'.  I want you to imagine how many websites out there would have the page name 'about-us.html'.

The title of a page

Make sure that the title of the page says what the page is about. You'll be able to change the title of the page by going to the Page Settings in the SiteGIDGET Website Application while in EDIT mode.  Use the research that you have done, by adding phrases within the title that describes the content of the page.

Create the right Headings (H1, H2 etc) for every paragraph

When writing the content for the page, start off with a H1 in the text insert.  Within the H1, describe the paragraph.  When you begin the secondary paragraphs, start them off with a H2 describing the content for the paragraph as well.

Paragraph content

As you begin creating your paragraphs, again you'll notice that we continue to reiterate the same phrases throughout this entire Tutorial... say exactly what the paragraph is about. Use the phrases that you've researched in your earlier planning stages, and insert those phrases within your content.

Summarizing your content

Most website visitors, when they come to a website, will scan the website within a few seconds.  If nothing interests the visitor, they will move on.  This is a wonderful opportunity, for you to be able to offer to the website visitor a bulleted list, that allows them to scan quickly the content of the page.  This also gives you a great format for search engines.  Think of the bulleted list as the 'Site Map' to the actual page itself.


There are few things to avoid when creating paragraphs... we've assembled a few:

The right amount of keywords

Many search engine optimization companies offer advice on keyword stacking, keyword count, how long or how short the pages etc..  Here's a good rule of thumb:

Describe what the pages are about in simple understandable terms that can be read by your website visitors and crawled by the search engines.  There's no need to write five paragraphs with 86 words, three keywords for this term, 8 keywords for that term, 6 paragraphs for this term etc, etc. Granted, there is relevance to making sure that keywords and phrases are inserted within these paragraphs, but Google changes its algorithm on how they index pages on the Internet constantly, it would take a rocket scientist to keep up.  Our suggestion... be truthful, with relevant content.

The dirty SEO tricks

Many years ago, search engine optimization companies would set up doorway pages, hidden keywords and every devious trick possible to try to get more keywords into a page.  The truth is, search engines have evolved exponentially in the last four years.  We assure you... search engines will continue to evolve, so the days of the dirty tricks of the trade, are over.  Be truthful, say what you need to say, and do not do any tricks on the page.... be relevant.

Do not make a mirror image of ANY website

Based on your keyword research, just because your competitor is using a specific string of keywords, paragraphs or titles, does not mean that you should copy what they're doing exactly, and expect to have the same outcome.  Search engine optimization on your pages offers tremendous benefits, provided that your content is UNIQUE and constructed with the internet's 'best practices' using relevant content. There are however, so many variables that Google takes into consideration when ranking your pages.  One of the most important parts of the Google algorithm would be inbound links (links coming TO YOUR WEBSITE) from well ranked websites to enhance your popularity.  This is something that you cannot duplicate overnight and requires clean relevant content to encourage other websites to link to you! So be relevant....

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